How does email verification benefits you
Email verification is the procedure used to confirm that an email address is legitimate and connected to an inbox. It assists in removing spam emails from your list so that you only contact people who have active email addresses.
As of now, you have already read about Email Verification from our previous blog, if you didn't please click here to read our blog on “Email Verification”.
In this blog, you will get to know about “The Benefits of Email Verification” or “How Does Email Verification Benefits You”.
Read on.
Email verification is the procedure used to confirm that an email address is legitimate and connected to an inbox. It assists in removing spam emails from your list so that you only contact people who have active email addresses.
Bouncify’s email verification service guarantees accuracy with fast verification which will help you to clean your mailing lists, but let us first understand the advantages of Email Verification:
Get rid of Email Bounces
Too many hard bounces damages your sender reputation and hurts your email campaigns ROI. Email verification tools can eliminate all invalid email addresses and reduce email bounce rates by over 90%. Bouncify doesn't just look up email addresses in a database, it also checks in real-time if an email account is active and can receive email. Thus, improving your email deliverability will improve your Sender Score.
Minimises Spam Complaints
This is one of the important advantages of email verification. It's important to keep spam rates as low as possible, on average to less than a percent. Otherwise, your sender reputation will suffer. Email verification service can keep track of people who consistently designate emails as spam. Verifier flags such email accounts so that they can be avoided being marked as spam.
Eliminates High-Risk email accounts
Some email addresses don't belong to real people. These can be fraud or chargeback accounts that harms your business. It's important to avoid these email accounts from sending too many emails, this will lead you to get black-listed.
By email verification, you can be confident that you are not sending emails to such high-risk email accounts.
Identifies Catch-All server
A Catch-All mail server is a kind of recipient that accepts all the emails sent to the email address whether that mailbox exists or not. For digital marketers, this can be a problem as the email address seems real at first, but later email messages will bounce. Using an email validator such as Bouncify will identify such accept-all servers and help you to remove such mail addresses from your list.
Identifies temporary accounts
Scammers often use randomly generated temporary email accounts that are only used for a few hours. When you collect them you won't realize they are temporary emails. But with email verification, you can later identify such emails and remove them from your list.
Improved Click-through rate
Once you start verifying email address lists, you will be able to rectify invalid email addresses. Email verification may decrease the number of contacts of your mailing list due to invalid email addresses, but your engagement rate will be increased. Sending emails to users who are actively using their email accounts will improve your email open rates and click-through rates.
Saves reputation
Sending an email will, over time, earn you high marks from ESP (Email Service Providers) and ISP (Internet Service Providers). This reputation is called the sender reputation and is made up of several factors. The factors are, how often recipients mark emails as spam and how many email bounces occur.
With verified mailing lists, you can be assured that your emails will not be sent to accounts that mark them as spam or cause bounces. It helps protect your reputation as a sender, which is very important for email marketers.
Prohibits from penalties
If your campaign receives multiple bounces or spam reports, your email service provider will start warning you, and if this happens repeatedly, you will be blacklisted. Using an email validator helps minimize bounces and spam reports because you have a clean list. Then you can continue your email campaigns without any worry.
Frames a solid database
Mailing list accuracy is very important. Otherwise, your sales team cannot get the most out of it. If you don't check your email address list, your outreach campaigns may not produce the results you expect and your metrics may not meet your expectations. You can prevent this by providing your team with a list of verified email addresses first. At the end of the day, the outcome is your opinion, and providing your team with a verified list pays off for your sales team's efforts.
Money saver
Mailing list accuracy is very important. Otherwise, your sales team cannot get the most out of it. If you don't check your email address list, your outreach campaigns may not produce the results you expect and your metrics may not meet your expectations. You can prevent this by providing your team with a list of verified email addresses first. At the end of the day, the outcome is your opinion, and providing your team with a verified list pays off for your sales team's efforts.
Good ROI
One of the benefits of email confirmation is that it reduces the chance of bounces and helps increase your ROI. Think about it like this, Sending emails has a business cost and there are costs associated with every email. Because of this, even one bounce of the email can hurt the ROI of the campaign. Email bounces are a waste of money invested in email marketing.
Therefore, Bouncify list cleaning service not only assures you accuracy but also helps you to build a great sender reputation, and deliverability and saves your email marketing campaign from other risks as well.